February 6, 2009

In This Update:
StumbleUpon Hits 7 Million Users
Google and Amazon Putting More Titles On Mobile Phones
New In Labs: Multiple Inboxes
Nine-Year old Whiz-Kid Writes iPhone Application
Forrester European Ad Spend Outlook Is Relatively Optimistic
News Corp. Posts $6.4 Billion Loss after Charges
Emergence Capital: A VC Riding the SaaS Wave
New Publisher Named at New Yorker
Video Advertising’s Mixpo Raises $4 Million More
Sponsored by:
McCarter & English, LLP
The law firm of new media. Major offices in New York, Boston, Newark, Stamford, and other cities. Advising new media companies from start-up to exit. Venture capital, IP protections and disputes, employment matters, outsourcing, joint ventures, acquisitions, to name just a few.

StumbleUpon Hits 7 Million Users
PULSE2
StumbleUpon, the social bookmarking site that was acquired by eBay, has hit 7 million users according to Garrett Camp. StumbleUpon requires the use of a web-based or browser add-on toolbar. If you like a website, then you simply click the “I like it” button. You can discover new websites based on your interests by pressing “Stumble!” on the toolbar. When clicking “Stumble!”, the website chosen next is based on both interests and the ratings by your friends. The ratings of people with similar interests also has a role in displaying websites. Although the toolbar has been created for Firefox and Internet Explorer so far, third parties have put together a StumbleUpon toolbar for Opera and Safari.
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Google and Amazon Putting More Titles On Mobile Phones
PAIDCONTENT
You might get eye strain after reading a few chapters, but that hasn’t stopped both Google and Amazon from making more e-books available on mobile phones. On Thursday, Google said on its Book Search blog that the 1.5 million public domain books it had scanned, and can be accessed for free on PCs, were now available on cell phones, including the iPhone and T-Mobile G1. In addition, the nytimes.com is reporting that Amazon is working on making the titles currently available on its e-book reader, the Kindle, accessible on phones. It did not, however, give a launch date or specify which handsets they would be available on.
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New In Labs: Multiple Inboxes
GMAIL BLOGS
I’m seriously into filters and labels. All the email I get related to Flash goes under my “flash” label, everything about paragliding goes under “flying,” and they all skip my inbox because that’s how I like to stay organized. But when new email arrives I have to switch to the “flash” label first, then click on “paragliding,” etc. I wanted a way to see it all at once. So when I heard about Gmail Labs, I started implementing a Labs feature in my 20% time that would help me (and you!) spend less time monitoring important messages that may end up getting filtered away. Starting today, you can try Multiple Inboxes, a Labs experiment which makes it possible to have more than one ‘inbox’ in your default Gmail view.
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Nine-Year old Whiz-Kid Writes iPhone Application
REUTERS
While most children his age sketch on paper with crayons, nine-year old Lim Ding Wen from Singapore, has a very different canvas — his iPhone. Lim, who is in fourth grade, writes applications for Apple’s popular iPhone. His latest, a painting program called Doodle Kids, has been downloaded over 4,000 times from Apple’s iTunes store in two weeks, the New Paper reported on Thursday. The program lets iPhone users draw with their fingers by touching the iPhone’s touchscreen and then clear the screen by shaking the phone.
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Forrester European Ad Spend Outlook Is Relatively Optimistic
CLICKZ

Growth in European online ad spend will slow to 10 percent in 2009, down from a figure of 30 percent annual growth in 2007, according to Forrester Research’s “European Online Advertising Through 2013″ report, released earlier this week. Despite the gloomy forecast however, Forrester’s outlook is actually relatively optimistic compared with recent predictions from firms such as WPP’s GroupM, Enders Analysis, and E-Consultancy, all of which have anticipated year-on-year growth of well under 10 percent.
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News Corp. Posts $6.4 Billion Loss after Charges
WALL STREET JOURNAL
News Corp. took a hefty write-down on the value of its assets, pushing it to a $6.4 billion loss for the fiscal second quarter, as declining ad spending crimped its broadcast-television and newspaper businesses.The New York media conglomerate’s bottom line for the quarter ended Dec. 31 was dragged down by an $8.4 billion charge to reflect the declining value of its TV licenses, acquisitions and other assets. Other media companies, including Time Warner Inc. and CBS Corp., have taken similar charges.
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Emergence Capital: A VC Riding the SaaS Wave
READ WRITE WEB
Emergence invested in Salesforce.com way back in Salesforce.com’s early days. Not only did this generate a phenomenal return on investment, it also gave Emergence a great network and deal flow. The firm is perceived as having the golden touch, and VC is a business where perception has a huge impact on reality. When we spoke with Brian Jacobs, General Partner, he showed some of the modesty that is de rigeur for highly successful leaders, saying something about it being better to be lucky than smart. Being a Brit, I recognize false modesty when I see it. I also heard the advice of the VC who invested in eBay’s first round and was asked how to make a lot of money in the VC business: “Be lucky,” he said.
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New Publisher Named at New Yorker
WALL STREET JOURNAL

Condé Nast Publications is replacing Drew Schutte as publisher of the New Yorker as part of a broader reshuffling in which the publishing giant will also appoint a new publisher for Condé Nast Traveler, the company said Thursday. Mr. Schutte, who will become chief revenue officer of the company’s Web operations, will be succeeded by Lisa Hughes, publisher of Condé Nast Traveler. Both moves are effective immediately. The company hasn’t yet named a successor to Ms. Hughes, who has held her post since 1995. One possible candidate is Steven DeLuca, publisher of Details, according to people familiar with the matter.
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Video Advertising’s Mixpo Raises $4 Million More
ALARM CLOCK
Mixpo, a Seattle-based provider of online video advertising solutions, has raised $4M in Series B led by Madrona Venture Group with return backers Yaletown Venture Partners and Growthworks Capital. Mixpo previously raised $6.5M. A year ago at the Demo event Mixpo unveiled its product which was more about video management then it was video advertising. Evidently, they have morphed to chase the online advertising dollar. Mixpo sells a VideoAd platform to advertisers, both small and large, to run online video ads and to promote their business at the local level. Mixpo’s VideoAd platform is available through partnerships with local media publishers including Comcast Spotlight, NBC Local Media and Tribune.
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